From House Balloons to After Hours, The Weekend takes you through all of his iconic era’s in this new animated music video for ‘Snowchild’. This track comes from his latest album, ‘After Hours’, which was praised for his vulnerability and captivating vocals. The four-minute video pays homage to his dark past that originated in the snowy Scarborough division of Toronto, where The Weekend (real name Abel Tesfaye) is from. For this masterpiece he asked anime studio D’Art Shtajio to do the honors, animate the music video. It is important to note that D’Art Shtajio, founded by Arthell Isom, Darnell Isom, and Henry Thurlow, back in 2016 stands as the first Black-owned animation studio in Japan.
During the visual, his vices literally drag him down under into the depths of his despair and creates a life he didn’t want to live as stated in the lyrics to the single. Every inch of the video is perfect and showcases each iconic moment in its own right. The geographic marker for fame and success only lures all of his enemies from previous videos, an animated version of glam rock icon Rick Wilder from Beauty Behind The Madness clips “The Hills,” “Tell Your Friends” and “Can’t Feel My Face” in 2015 as well as the black panthers from his Starboy era in 2016.
Watch the video above to see how it all ends and check out the post above to see all the iconic animations vs the real life ones.
Get the track: http://theweeknd.co/AH-dlxVD
Get exclusive merch: https://shop.theweeknd.com